Giving gifts on Valentine’s Day is a traditional way to show your loved ones what they mean to you. Few gifts are as popular as Valentine’s Day jewelry. Fine jewelry widely ranges in style and price, so you may be wondering how much to spend on Valentine’s Day jewelry. Below, we break down how much people spend on Valentine’s jewelry and how to find a romantic gift within your budget.

Explore our full collection of fine jewelry featuring VRAI created diamonds for further Valentine’s gift ideas.

How Much Do People Spend on Jewelry for Valentine’s Day?

In 2022, the average person in the U.S. spent $45 on Valentine’s Day jewelry. By comparison, the average American spent $192.40 total on Valentine’s Day gifts in 2023.

Is the Valentine’s Day Gift That People Spend the Most on Jewelry?

Jewelry only accounts for 21% of Valentine’s Day gifts, but jewelry is the gift that people typically spend the most on.

Americans spent over $5.5 billion on Valentine’s Day jewelry in 2023. By comparison, Americans spent $4.4 billion on a night out, and 2.3 billion on flowers. These gifts are more popular than jewelry for Valentine’s Day, but people spend less on them.

What Age Group Spends the Most on Valentine’s Day?

The age group that spends the most on Valentine’s Day is 33 to 44-year-olds, according to the National Retail Federation. They spent an average of $335.71 on Valentine’s Day gifts in 2023. Men spend twice as much as women, on average, for Valentine’s Day.

Top 3 Gifts for Valentine’s Day

The top three gifts for Valentine’s Day are:

1. Candy

2. Greeting cards

3. Flowers

In the U.S., an estimated $26 billion was spent on Valentine’s Day in 2023. Candy is the best-selling item for Valentine’s Day, accounting for 57% of Valentine’s Day gifts. The fourth most popular gift is a tie between a night out and an experience gift. Jewelry follows closely behind and is the fifth most popular Valentine’s Day gift.

How to Budget for and Buy Valentine’s Day Jewelry

Fine jewelry makes a timeless and romantic gift for Valentine’s Day, but some shoppers may think that fine jewelry isn’t in their budget. While it can be tempting to buy cheaper jewelry, fine jewelry will last a lifetime.

With retailers like VRAI, fine jewelry is available at a range of price points. It’s now possible to buy premium Valentine’s Day Jewelry on a budget. Use the following tips to help you buy Valentine’s Day jewelry within your price range.

Plan Your Gift Ahead of Time

To avoid impulse purchases, reflect on what your loved one would truly appreciate on Valentine’s Day. Consider the type of jewelry they frequently wear, their preferred metal color, and jewelry style. If you know that they only wear earrings, or they only own gold jewelry, this will help you narrow down your gift selection ahead of time.

Make a Budget

If you’re on a tighter budget, we recommend taking the time to consider how much you can afford to spend on Valentine’s Day jewelry before shopping. If you have an idea of what type of fine jewelry your partner would appreciate, you can research and plan your budget more effectively. Look up relevant fine jewelry designs beforehand to get an idea of the available prices. This will help you set a realistic budget.

Research the Retailer

Choosing a trusted retailer will ensure that you’re buying quality fine jewelry at a fair price. Fine jewelry, especially mined diamond jewelry, is often sold at a price that doesn’t reflect its value. VRAI fine jewelry designs start at $150 and go up from there. All VRAI diamond jewelry features our lab-grown diamonds, grown in the world’s first zero-emission foundry.

Due to VRAI’s vertically integrated supply chain, we have no middlemen mark-ups. We offer full transparency on our diamond pricing. VRAI only sells diamond jewelry with certified diamonds set in premium solid gold and sterling silver.

2024 Valentine’s Day Jewelry Gift Ideas

Consider the following Valentine’s Day jewelry gift ideas to find the perfect gift for your loved one.

Valentine’s Day Jewelry for Him

If you’re shopping for a Valentine’s gift for him this year, consider a timeless Valentine’s Day ring such as a romantic Mixed Cuff ring. The two contrasting diamond shapes can represent the two of you.

A romantic and affordable Valentine’s Day jewelry gift for him is an engraved necklace. Even true jewelry minimalists will love our understated Solitaire Bar Pendant. Alternatively, VRAI’s Intentions Medallion offers subtle brilliance in a versatile design.

Valentine’s Day bracelets are another popular choice for him. For a particularly significant Valentine's Day, consider the unforgettable Mixed Shape Bracelet. A Duo Lariat Bracelet, with two symbolic diamonds, provides a less extravagant alternative that he’ll cherish for life.

Valentine’s Day Jewelry for Her

Valentine’s Day necklaces are particularly popular choices for Valentine’s Day jewelry for her, especially a pendant necklace. A Halo Pendant is a symbolic way to give her your heart.

Alternatively, a Half or Full Eternity Hoop represents endless love while a Duo Drop Necklace, or the matching earrings, make particularly romantic gifts. For a new relationship, or shoppers on a tighter budget, consider a Petal Cuff or Pavé Huggie Hoops. These are more affordable jewelry gifts that still beautifully represent romantic unity.

If this Valentine’s Day marks a special occasion, such as an anniversary or relationship milestone, consider the undeniable Tennis Necklace or Linked Tennis Bracelet.

Shop VRAI Created Diamond Valentine’s Day Jewelry

Explore all VRAI fine jewelry designs featuring our Carbon Neutral Certified lab-grown diamonds. Discover VRAI’s full collection of timeless and contemporary styles including earrings, bracelets, and necklaces.

If you’re planning on proposing this Valentine’s Day, explore our complete collection of breathtaking engagement rings.

Valentine’s Jewelry FAQs

Read on for answers to frequently asked questions about Valentine’s Day jewelry.

Is Jewelry a Good Valentine's Day Gift?

Jewelry is a great gift for Valentine’s Day. It’s one of the most popular gift ideas for this holiday.

Is It Better to Buy Jewelry Before or After Valentine’s Day?

If you’re planning to give jewelry for Valentine’s Day, it’s better to buy jewelry before Valentine’s Day. Some jewelers even have Valentine’s Day jewelry sales.

Are Earrings a Good Valentine’s Day Gift?

Earrings make a great Valentine’s Day gift because they are versatile and timeless. There’s an earring design available for any style, loved one, and budget.

Do Boyfriends Get Gifts on Valentine’s Day?

Many people choose to give their boyfriend gifts on Valentine’s Day. If you and your partner agree to celebrate Valentine’s Day, it’s common for each partner to receive a gift, regardless of gender.

How Much Should I Spend on a Valentine’s Day Gift?

How much you should spend on Valentine’s Day varies depending on your income, age, and the stage of your relationship. We do not advise going into debt when buying a Valentine’s Day gift. Consider what your partner will love and what you can afford to spend when choosing a Valentine’s Day gift.